大漠豪情，西凉姜饮

西凉姜饮采用传统生榨姜汁工艺，保证产品的品质及口感，用最简洁的设计语言去诠释和塑造产品形象，创意融合吸收嘉峪关、大漠、绿洲等地域元素。品牌名称字体设计为嘉峪关造型，沧桑有力。金色罐体若无边无际的大漠，又是金黄色的姜汁，与下部绿洲形成正负形，巧妙表现金色姜汁从罐口溢出流下的感觉。沙漠绿洲，传达清凉解渴的意涵。新设计让西凉姜饮焕发新的气息，有大西北的粗犷豪迈，又蕴含产品的特色定位，简约个性，耳目一新。
西凉姜饮，大漠中的一抹绿色与甘甜！
Client: Tsingtao Brewery Co.,Ltd.
Brand: Xiliang Beer
Design: Bofly Design Team
Xiliang ginger drink adopts the traditional technology of raw ginger juice to ensure the quality and taste of the product. The creativity combines Jiayuguan, desert, oasis, ginger juice and other elements, the font design of the brand name is Jiayuguan shape, the golden tank body and oasis ingeniously combine to form the sense of golden ginger juice flowing down. Color and shape are oases in the desert, expressing the meaning of precious water source. The golden pot is like an endless desert, and the golden ginger juice forms a positive and negative shape with the lower oasis, which skillfully shows the feeling of golden ginger juice overflowing from the mouth of the jar. The new design gives a new image to Xiliang ginger drink, which has the personality of Northwest China and contains the characteristic positioning of the product.