如何寻找超级成长股？世界首富24封股东信“吐露天机”：现金流比利润更重要(30)

Our pricing objective is to earn customer trust， not to optimize short-term profit dollars。 We take it as an article of faith that pricing in this manner is the best way to grow our aggregate profit dollars over the long term。 We may make less per item， but by consistently earning trust we will sell many more items。 Therefore， we offer low prices across our entire product range。
For the same reason， we continue to invest in our free shipping programs，including Amazon Prime。 Customers are well-informed and smart， and they evaluate the total cost， including delivery charges， when making their purchasing decisions。 In the last 12 months， customers worldwide have saved more than $800 million by taking advantage of our free shipping offers。
十三、2009:更快、更多、更省
2009年的财务结果是过去15年不断提升客户体验的结果：更多的选择，更快的配送，不断降低的成本结构使我们可以用低价的方式返还给客户，外加其他方面的努力。我们公司大量聪明的、全力以赴的，以客户为中心的员工达成了这一结果。我们为我们的低价策略、可靠的配送，我们有大量其他地方难以找到商品的库存而感到骄傲。我们知道我们还可以通过持续努力变得更好。
The financial results for 2009 reflect the cumulative effect of 15 years of customer experience improvements: increasing selection， speeding delivery， reducing cost structure so we can afford to offer customers ever-lower prices， and many others。 This work has been done by a large number of smart， relentless， customer-devoted people across all areas of the company。