0604硅谷夜未眠：为什么科技达人痴迷睡眠技术顺理成章｜经济学人(6)

Techies obsess about okrs (objectives and key results), kpis (key performance indicators) and digital-analytics dashboards showing the performance of specic products and features.
Applying similar techniques to sleep and other aspects of their personal lives—an approach known as the “quantied self”—seems a logical step. As those in the startup world like to say, channelling Peter Drucker, a management guru, “what’s measured improves.”
对科技行业来说，睡眠科技热的出现完全顺理成章,因为它把目前的几个趋势结合在了一起。首先，它符合科技行业“用标准说话”的世界观。科技达人痴迷于各种,OKR(目标与关键成果法)、KPI(关键业绩指标法)和显示特定产品及功能之性能的数字分析仪表盘。将类似方法应用于睡眠以及他们个人生活的其他方面，即所谓的“量化自我”,看起来是合情合理的一步。就像创业领域的人喜欢借用管理大师彼得~德鲁克(Peter Drucker)的话，“有衡量就有改进”。
mania /men/[n]
If you say that a person or group has a mania for something, you mean that they enjoy it very much or spend a lot of time on it. ……热；狂热
例：The mania for dinosaurs began in the late 1800s.恐龙热兴起于19世纪晚期。
guru /ɡru/[c]
A guru is a person who some people regard as an expert or leader. 专家；大师
例：Fashion gurus dictate crazy ideas such as squeezing oversized bodies into tight trousers.时装大师们常表达离奇的想法，例如把肥硕的身子塞进紧身裤中。