如何寻找超级成长股？世界首富24封股东信“吐露天机”：现金流比利润更重要(23)

然而，我们的判断是简单的，如果第三方能够为某种商品提供更低的价格和更好的选择，我们希望我们的客户能够购买。随着时间流逝，第三方销售应变成我们生意中重要的和成功的一部分。2000年第三方销售仅占我们销售的6%，2005年第三方销售占到了28%，而且这是在销售收入增长了三倍的基础上发生的。(注：2021年占到了51.12%)
However， our judgment was simple。 If a third party could offer a better price or better availability on a particular item， then we wanted our customer to get easy access to that offer。 Over time， thirdparty sales have become a successful and significant part of our business。 Third-party units have grown from 6% of total units sold in 2000 to 28% in 2005， even as retail revenues have grown three-fold。
数字支持的决策经常能赢得更多的支持，然而以判断力为基础的决策却总是陷入争论，直到付诸实践。任何不能包容争论的机构只能把自己限制在第一种形式的决策里。对我们来说，不能包容争论不仅限制了争议，而且极大限制了创新和长期价值创造。
Math-based decisions command wide agreement， whereas judgment-based decisions are rightly debated and often controversial， at least until put into practice and demonstrated。 Any institution u nwilling to endure controversy must limit itself to decisions of the first type。 In our view， doing so would not only limit controversy—it would also significantly limit innovation and long-term value creation。