如何寻找超级成长股？世界首富24封股东信“吐露天机”：现金流比利润更重要(12)

就像我们以前多次讨论过的，我们坚信股东的长期利益与我们客户的利益密切相关，如果我们行事正确，今天的顾客明天会买得更多，我们将吸引更多的顾客，也将增加更多的现金流和增加股东的长期价值。我们致力于用惠及顾客同时惠及股东利益的方式来提升我们在电子商务领域的领导地位。
As I‘ve discussed many times before， we are firm believers that the long-term interests of shareholders are tightly linked to the interests of our customers: if we do our jobs right， today’s customers will buy more tomorrow， we‘ll add more customers in the process， and it will all add up to more cash flow and more long-term value for our shareholders。
To that end， we are committed to extending our leadership in e-commerce in a way that benefits customers and therefore， inherently， investors--you can’t do one without the other。
六、2002年：兼顾低价和客户体验
我们令人兴奋的而又没有被很好理解的特异之处在于，人们观察到我们在坚定地在提供世界一流的客户体验的同时，兼顾了低价。对于传统商店来说，良好的客户体验和低价双重目标之间看起来是矛盾的，它们必须在良好的客户体验与低价之间做出选择。亚马逊是如何做到的？
One of our most exciting peculiarities is poorly understood。 People see that were determined to offer both world-leading customer experience and the lowest possible prices， but to some this dual goal seems paradoxical if not downright quixotic。