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我们的决策一贯围绕长期价值这个中心。我们首先是以市场领先地位相关指标来衡量自己：客户和收入的增长、客户的复购率、品牌的认知度。我们过去和未来都会积极致力于扩大和成倍地扩大我们的客户基数、品牌和永久的基础设施。
Our decisions have consistently reflected this focus。 We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth， the degree to which our customers continue to purchase from us on a repeat basis， and the strength of our brand。 We have invested and will continue to invest aggressively to expand and leverage our customer base， brand， and infrastructure as we move to establish an enduring franchise。
我们将持续毫无保留地以客户为中心。
We will continue to focus relentlessly on our customers。
我们的投资决策将从扩大公司长期的市场领导地位出发，而非短期业绩或者短期华尔街的反应。
We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions。
我们对那些能够提升我们市场领先优势的项目下重注，可能有一些项目成功，另外一些失败，但无论成功还是失败的案例都让我们学到有价值的一课。
We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages。 Some of these investments will pay off， others will not， and we will have learned another valuable lesson in either case。