如何寻找超级成长股？世界首富24封股东信“吐露天机”：现金流比利润更重要(5)

二、1998年：人才的三个标准
我们致力于打造全世界最以客户为中心的公司。在我们心中，客户聪明且有辨别力就如公理般不言自明，我们的品牌形象扎根于现实，而非其他。我们的客户告诉我们和他们的朋友：选择亚马逊是因为这里有更多的选择、更友好的界面、低价和配送服务。
We intend to build the worlds most customer-centric company。 We hold as axiomatic that customers are perceptive and smart， and that brand image follows reality and not the other way around。 Our customers tell us that they choose Amazon.com and tell their friends about us because of the selection， ease-of-use，low prices， and service that we deliver。
但是我们不能有丝毫懈怠。我时时提醒我们的员工要有畏惧感，每个醒来的清晨我都会感到恐惧，不是因为竞争的压力，而是因为我们的顾客。我们的顾客成就了我们，他们是我们存在的原因，我们对他们负有义务。我们认为，顾客对我们是忠诚的，直到有一天另有他人提供了超越我们的服务。
But there is no rest for the weary。 I constantly remind our employees to be afraid， to wake up every morning terrified。 Not of our competition， but of our customers。 Our customers have made our business what it is， they are the ones with whom we have a relationship， and they are the ones to whom we owe a great obligation。 And we consider them to be loyal to us – right up until the second that someone else offers them a better service。