如何寻找超级成长股？世界首富24封股东信“吐露天机”：现金流比利润更重要(36)

We invent before we have to。 These investments are motivated by customer focus rather than by reaction to competition。
我们的金牌会员现在可以享有1500万商品，15倍于2005年启动之时。金牌会员流媒体视频同比增加3倍，有38000部影视作品。Kindle借阅图书馆里的书也三倍于去年同期，达到30万册，包括我们花了数百万美元让哈利波特全集成为馆藏之书。我们不是迫不得已而是积极主动扩大了金牌会员享有的服务。亚马逊物流是一个历时数年的相关投资，亚马逊物流给了第三方卖家可以把货物存放在我们物流中心的选择，让第三方卖家的商品成为金牌会员可选择的商品，是一个重大的改变性措施，提升了第三方卖家销量的同时，增加了顾客和金牌会员的选择。
We now have more than 15 million items in Prime， up 15x since we launched in 2005。 Prime Instant Video selection tripled in justover a year to more than 38,000 movies and TV episodes。 The Kindle Owners‘ Lending Library has also morethan tripled to over 300,000 books， including an investment of millions of dollars to make the entire Harry Potterseries available as part of that selection。
We didn’t “have to” make these improvements in Prime。 We did so proactively。 A related investment – a major， multi-year one – is Fulfillment by Amazon。 FBA gives third-party sellers the option of warehousing their inventory alongside ours in our fulfillment center network。 It has been a game changer for our seller customers because their items become eligible for Prime benefits， which drives their sales， while at the same time benefitting consumers with additional Prime selection。