如何寻找超级成长股？世界首富24封股东信“吐露天机”：现金流比利润更重要(37)

我们在金牌会员、亚马逊云、Kindle、数字媒体和客户体验上的重磅投资也招来一些过于慷慨的非议，不像一个追求盈利的公司，不为股东利于着想。正如一个外部观察者所说：“在我看来，亚马逊就像由投资机构管理的、为客户利益运营的慈善机构。”对此，我并不认同。我认为，一个公司踩着“时间刚刚好”而被迫挤牙膏式的改进是小聪明，这种小聪明在一个快速运转的世界中是非常危险的。更根本的是，用长线思维来推动飞轮，积极主动地取悦客户，赢得他们的信任，将带来更多的生意，甚至开辟新的商业领域。从长远来看，客户的利益与股东的利益是一致的。
Our heavy investments in Prime， AWS， Kindle， digital media， and customer experience in general strike some as too generous， shareholder indifferent， or even at odds with being a for-profit company。 “Amazon， as far as I can tell， is a charitable organization being run by elements of the investment community for the benefit of consumers，” writes one outside observer。
But I dont think so。 To me， trying to dole out improvements in a just in-time fashion would be too clever by half。 It would be risky in a world as fast-moving as the one we all live in.More fundamentally， I think long-term thinking squares the circle。 Proactively delighting customers earns trust，which earns more business from those customers， even in new business arenas。