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AWS is eight years old， and the team‘s pace of innovation is actually accelerating。 In 2010， we launched 61 significant services and features。 We iterate continuously， and when a feature or enhancement is ready， we push it out and make it instantly available to all。 This approach is fast， customer-centric， and efficient – it’s allowed us to reduce prices more than 40 times in the past 8 years – and the teams have no plans to slow down。
失败总是与创新相伴随，失败不是可选项。我们理解和相信越早失败，我们就越能早点找到对的路。当这一过程生效时，它意味着失败是小规模的可控的(一些试验开始时很小)，当我们发现那些对顾客真正有用的好项目时，我们下双倍的赌注希望获得较大的成功。然而，创新总是混乱的，随着时间推移，我们也总会有失败的项目。
Failure comes part and parcel with invention。 It‘s not optional。 We understand that and believe in failing early and iterating until we get it right。 When this process works， it means our failures are relatively small in size(most experiments can start small)， and when we hit on something that is really working for customers， we double-down on it with hopes to turn it into an even bigger success。