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) that they could not work。 But at this point， it‘s become pretty clear how special they are and how lucky we are to have them。 It’s also clear that there are no sinecures in business。 We know its our job to always nourish and fortify them。
十九、2015年：勇于试错
关于公司文化：无论好与坏，公司文化是持久的、稳定和难以改变的。公司文化是公司优势或者劣势的源泉。你可以把公司文化写下来，但是当你这么做的时候，你是在发现公司文化，而不是创造公司文化。公司文化是由人和事件在漫长时间里沉淀下来的，由那些已经成为传说的成功和失败的故事构成。如果公司文化鲜明，它就像定制手套一样适合某类人。喜欢竞争的人和喜欢创新的人会开心地呆在不同文化的企业中。
A word about corporate cultures: for better or for worse， they are enduring， stable， hard to change。 They can be a source of advantage or disadvantage。 You can write down your corporate culture， but when you do so，you‘re discovering it， uncovering it – not creating it。 It is created slowly over time by the people and by events –by the stories of past success and failure that become a deep part of the company lore。
If it’s a distinctive culture，it will fit certain people like a custom-made glove。 The reason cultures are so stable in time is because people self-select。 Someone energized by competitive zeal may select and be happy in one culture， while someone who loves to pioneer and invent may choose another。 The world， thankfully， is full of many high-performing， highly distinctive corporate cultures。