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Building a culture of high standards is well worth the effort， and there are many benefits。 Naturally and most obviously， you‘re going to build better products and services for customers – this would be reason enough！ Perhaps a little less obvious: people are drawn to high standards – they help with recruiting and retention。 More subtle: a culture of high standards is protective of all the “invisible” but crucial work that goes on in every company。
I’m talking about the work that no one sees。 The work that gets done when no one is watching。 In a high standards culture， doing that work well is its own reward – its part of what it means to be a professional。
二十二、2018年：直觉、好奇心和漫游的力量
亚马逊云就是个例子，没有人提出需要亚马逊云，这个世界是非常渴望一款这样的产品但是大家在产品诞生之前并不知道。我们有预感，跟随我们的好奇心，并且敢于冒一定的必须财务风险，开始建设、重建、试验、迭代，无数次反复重来。
AWS itself – as a whole – is an example。 No one asked for AWS。 No one。 Turns out the world was in fact ready and hungry for an offering like AWS but didnt know it。 We had a hunch， followed our curiosity， took the necessary financial risks， and began building – reworking， experimenting， and iterating countless times as we proceeded。