充满智慧、幽默的哈佛大学公开课-第11讲服从你的动机(15)

This is the Better Business Bureau"s full page ad in the New York Times. "Honesty, it"s as important as any other asset because a business that deals in truth, openness, and fair value cannot help but do well.
这是商业促进局在纽约时报上登的整版广告。“诚信和其他资产一样重要，因为讲求诚实公正 公平价格的公司一定会成功。
Come join us and profit from it." What would Kant say about the moral worth of the honest dealings of members of the Better Business Bureau? What would he say?
快加入我们，并从中获利。”康德会怎么看待商业促进局会员们诚信交易的道德价值观呢？他会怎么看？
That here"s a perfect example that if this is the reason that these companies deal honestly with their customers, their action lacks moral worth. This is Kant"s point.
这是个非常好的例子，如果是出于这个原因这些公司才与其顾客进行诚实交易，他们的行为就缺乏道德价值。这就是康德的看法。
A couple of years ago, at the University of Maryland, there was a problem with cheating and so they initiated an honor system. And they created a program with local merchants that if you signed the honor pledge, a pledge not to cheat, you would get discounts of 10% to 25% at local shops.