充满智慧、幽默的哈佛大学公开课-第11讲服从你的动机(14)

Now, for most people who love life, we have multiple reasons for not taking our own lives.
So, the only way we can really tell, the only way we can isolate the operative motive for someone who doesn"t take his or her life is to think, to imagine someone who"s miserable and who despite having an absolutely miserable life nonetheless recognizes the duty to preserve one"s self and so does not commit suicide.
对于大多数热爱生活的人来说，我们有很多不去自杀的理由。那么，我们可以辨认出，并找到那些不会自杀的人关键动机的唯一方法就是去想象某个不幸的人，想象那个尽管人生非常不幸，却认识到了人有保护自己的职责，所以才不会去自杀。
That"s—the force of the example is to bring out the motive that matters. And the motive that matters for morality is doing the right thing for the sake of duty.
这个例子的作用就是为了引出，动机才是关键所在。而对道德来说，重要的动机则是出于职责原因做出了正确的事情。
Let me just give you a couple of other examples. The Better Business Bureau, what"s their—their slogan? The slogan of the Better Business Bureau: "Honesty is the best policy. It"s also the most profitable."
我们再来看几个例子。商业促进局，他们的口号是什么？商业促进局的口号是：“诚信是最好的策略，也是最赢利的策略。”