华尔街日报-任天堂与索尼和微软的区别TheEconomicsofWSJ

05:17
This is what Nintendo originally was.
这就是任天堂最初的样子。
Yes, it was a playing card company.
是的，它是一家扑克牌公司。
And this is Nintendo today.
这是今天的任天堂。
"It"s-a Me, Mario!" Consoles, theme parks, even movies.
“是我，马里奥！”主机，主题公园，甚至还有电影。
So, what has driven the $44 billion empire?
那么，是什么推动了这个 440 亿美元的帝国呢？
This is "The Economics of Nintendo." Nintendo is different from its competitor"s, Sony and Microsoft.
本期视频是关于任天堂的经济学。任天堂不同于它的竞争对手索尼和微软。
Thanks, in part, to its low-cost hardware.
这在一定程度上要归功于其低成本的硬件。
Microsoft"s Xbox makes no profit on its hardware.
微软的 Xbox 在硬件上没有什么盈利。
Consoles are actually sold at a loss in the market.
主机在市场上实际上是亏本销售的。
So when somebody goes and they buy an Xbox at their local retailer, we"re subsidizing that purchase somewhere between a hundred and $200 with the expectation that we will recoup that investment over time through accessory sales and storefront.