华尔街日报-任天堂与索尼和微软的区别TheEconomicsofWSJ(7)

这很聪明，因为这将使任天堂的品牌暴露在数亿从未拥有过 Switch 的人面前。
I don"t think that Nintendo is necessarily worried about whether somebody who goes to the theme park will buy a Nintendo console or buy a game.
我不认为任天堂会担心去主题公园的人是否会购买任天堂的主机或游戏。
But they want those people to be aware of the Nintendo brands, and they want them to know who Mario is, and who Zelda is, and who Yoshi is, and who Pickmin is.
但他们希望这些人知道任天堂的品牌，他们希望他们知道谁是马里奥，谁是塞尔达，谁是耀西，谁是 Pickmin。
It is risky to start a new franchise, and sometimes new properties just don"t resonate.
开发新游戏是有风险的，有时新游戏并不会引起共鸣。
But they have plenty, a very deep library, and they"ve stuck with that for the most part, and iterated on it and modernized it.
但他们拥有大量丰富的游戏库，并在此基础上不断更新。
We"ll probably be playing Legends of Zelda for another 20, 30 years.
我们可能还会玩《塞尔达传说》二三十年。
Mario is probably not going anywhere.
马里奥可能哪儿也不会去。
You know, he"s just gonna live forever, and keep that mustache, and keep everyone happy for many years to come.
你知道，他会长生不老，留着胡子，让每个人都高兴很多年。