充满智慧、幽默的哈佛大学公开课-第11讲服从你的动机(5)

虽然很严格也很苛刻，但仔细想就会发现它颇具说服力。康德的推理如下：当我们像动物一样寻求快乐，或满足欲望，或逃避痛苦的时候，我们做这些时并不是真正地在自由行动。
Why not? We"re really acting as the slaves of those appetites and impulses.
为什么不是呢？我们实际上是那些欲望和冲动的奴隶。
I didn"t choose this particular hunger or that particular appetite and so when I act to satisfy it, I"m just acting according to natural necessity. And for Kant, freedom is the opposite of necessity.
我并没有刻意地去选择某个欲望，所以当我去满足它时，仅仅是出于本能需要。而对于康德而言，自由则是需要的对立面。
There was an advertising slogan for the soft drink Sprite a few years ago. The slogan was, "Obey your thirst." There—there"s a Kantian insight buried in that Sprite advertising slogan.
几年前，雪碧饮料有个广告语。广告语是这么说的，“服从你的渴望”。该雪碧广告语中暗含着一个康德学派的观点。
That in a way is Kant"s point. When you go for Sprite or Pepsi, you"re really—you might think that you"re choosing freely, sprite versus Pepsi, but you"re actually obeying something, a thirst or maybe a desire manufactured or massaged by advertising.
某种程度上说就是康德的观点。当你想来瓶雪碧或百事可乐时，你其实是……你可能会认为你是在自由选择雪碧或百事，但你实际上是在服从着某种东西，口渴，或可能是受广告影响而产生的欲望。